Cargo

50 National Parks, 217 Days, 20,565 Miles, Two Empty Nesters, One RV. In 2010, Mercedes-Benz challenged Cargo to create and implement a complete social media strategy for the Sprinter Tour in under a month. Using technology like Google Earth and Google Maps, the RV's real time progress could be view ...

Potential is intangible. Or is it? The 2011 Mercedes-Benz "Drive Potential" integrated campaign showed small business owners what potential looks like, and more importantly, how to see it and how to reach it. This big picture campaign conveyed the idea that by driving a Mercedes-Benz Sprinter, you a ...

Small business owners are looking for some type of competitive advantage, and the common vehicle options they have just don't provide that. Enter Freightliner Sprinter and the "Uncommon Van" campaign was born. Through all forms of communication, this integrated campaign highlighted the many ways a ...