50 National Parks, 217 Days, 20,565 Miles, Two Empty Nesters, One RV. In 2010, Mercedes-Benz challenged Cargo to create and implement a complete social media strategy for the Sprinter Tour in under a month. Using technology like Google Earth and Google Maps, the RV's real time progress could be viewed on the content rich website. But the real success of this campaign came in the form of real-time social media platform integration throughout SprinterTour.com Using four popular social media services, Rob and Jan were able to communicate daily with a niche community of Sprinter RV enthusiasts, outdoor photographers, inquisitive bloggers and a multitude of other nature loving groups.