In 2010, Cargo formed a critical strategic partnership between Sprinter and Inc. Magazine / Fast Company, and thus created a direct communication port with its primary audience – small business owners. Advertorials, e-blasts, dedicated micro-sites, events, online advertising, SEO/SEM, radio advertising, social media, experiential and dealer marketing elements were all products of this successful alliance. But the biggest assets were the incredible stories of small business owners (who owned Sprinters) that were found, screened and filmed all across America. The Work Smarter series has generated over 30 Million targeted impressions on small business decision makers to date. The Bottom line? Global sales of Sprinter Vans are up 109% YTD.