Cargo and Inc. Magazine join forces on a thinking partnership to bring a voice to the under-served small business owner. The B-Side Marketing Project is a long-term research initiative to help brands better understand and ultimately better connect with the oft-neglected audience – the B-side of marketing.

The microreport is available for download or sign-up to see the full study presentation.

Tasked with an aggressive sales goal twice as large as the previous year, the Cargo team launches a mobile website alongside an integrated campaign that drives traffic online. Efforts have helped gain market share and increase Mercedes-Benz Sprinter sales year-to-date by 109%.

Mix two empty nesters, a love for national parks, and two well-known brands for a recipe of social media gold, major brand exposure and a 400% increase in RV sales.

It's a rite of passage for some, a badge of honor for others. But for Cargo as a whole, mud runs are a tradition as old as the agency itself. And like everything we do, it's all about bettering our last attempt. 9 mud runs, 44.5 miles, 423 obstacles, 15+ hrs, and still going…

Showing your target audience the door is actually a good thing, especially when you're the first to make the skid steer loader safer by featuring one. The new portal paved the way for JCB to hit a 12-month sales goal in half the time.

Cargo helps the Sprinter brand snag the spotlight at the Inc. 500|5000 Conference by turning the QR code trend into a chance to get more out of their experience.